Competitors

Competitors describe Sportradar Group AG's market in their own filings and calls. These verified passages and visual pages show where their strategies meet, using source documents preserved in Sources.

Genius Sports (GENI)

Sportradar's closest head-to-head competitor and the only peer that collides with it across the whole stack: exclusive official league data rights, in-play betting feeds sold to sportsbooks, betting-integrated live streaming (BetVision vs. Sportradar's streaming/visualisation), automated computer-vision data capture, and sports advertising technology sold to brands and agencies (vs. Sportradar's ad:s marketing and media services). Both are also chasing the same emerging prediction-market data demand.

Genius Sports' stated sportsbook-customer footprint and retention — circa 500 licensed brands and 120–130% net revenue retention — the scale claim it puts against other B2B betting-data suppliers.

Mark Locke, Chief Executive Officer: Net revenue retention remains in the 120% to 130% range across our Sportsbook customers year after year. We partner with circa 500 licensed Sportsbook brands across regulated markets globally

p. 6 · Read in context →

Genius Sports' stated view that manual, human-keyed data collection is obsolete and that it is taking share as leagues move to automated capture — a direct claim against the operating model both firms have historically run on.

Mark Locke, Chief Executive Officer: Legacy manual data capture, where humans key in events from television feeds is obsolete. Leagues are transitioning towards automated AI-driven solutions, and we are winning that transition. […] We see a meaningful opportunity to take market share and drive incremental revenue with limited additional costs as more leagues make this transition.

p. 9 · Read in context →

Genius Sports' stated distribution gain for its betting-integrated streaming product (6 to over 100 sportsbooks in a year) and its claim to be growing betting revenue at roughly twice the rate of U.S. gross gaming revenue.

Mark Locke, Chief Executive Officer: This time last year, we had 6 Sportsbook customers integrated with BetVision. As of today, that number has grown to over 100 Sportsbooks, representing more than 350 brands. […] And as we have proven consistently, our Betting revenue growth continues to exceed the growth of the overall market. This was the case again in Q3 with the growth of our Betting revenue nearly doubling the growth of our U.S. GGR.

p. 7 · Read in context →

Kambi Group (KAMBI)

A B2B sportsbook supplier that is both a Sportradar data customer and a competitor. Its unbundling into modular services — Odds Feed+ pricing, managed trading and risk, bet builder, esports data via Abios — puts it directly against Sportradar's Managed Trading Services, odds feeds and betting-platform products, and its AI trading programme targets the same automation ground. Kambi's CEO Werner Becher ran Sportradar's US betting arm and then its EMEA/LatAm business before joining in 2024.

Kambi's sizing of the European online betting market (third-party VIXIO forecast of over €20bn online GGR by 2028) and its statement that growth in mature Europe now has to come from taking business off rival suppliers.

2025 Annual Report — Sports betting market, Europe: Europe remains a cornerstone of the global sports betting industry, projected by VIXIO GamblingCompliance to exceed €20 billion in online gross gaming revenue by 2028. It is the most mature region for sports betting globally – meaning fewer new market opportunities and placing the emphasis on winning business from competitor suppliers, an aspect in which Kambi has performed well throughout 2025.

p. 18 · Read in context →

Kambi's named wins for Odds Feed+ and its stated intent to extend from pricing into bet acceptance and risk management — the standalone odds-and-trading ground Sportradar sells into.

2025 Annual Report — Strategic framework: A clear example of this strategy in action is Odds Feed+, Kambi's premium pricing service powered by the Group's significant sports betting liquidity pool. During the year Odds Feed+ established itself as a trusted trading tool for a growing number of leading operators, including FDJ UNITED, Hard Rock Digital, LeoVegas, Superbet and Rei do Pitaco. […] In addition to delivering precise and competitive pricing, Kambi sees opportunities to extend the product's scope across the bet lifecycle, including greater influence over bet acceptance and risk management. This evolution would further grow Kambi's role as a critical trading partner, rather than solely a price provider.

p. 12 · Read in context →

Kambi's characterisation of rival suppliers as still dependent on manual trading and therefore having to cut back their offering after the World Cup — its claim to a structural cost and coverage edge in odds compilation and risk management.

Werner Becher, Chief Executive Officer: With our offering now automated, others still reliant on manual trading will need to scale back down now […] We will not have this need to scale anything down.

p. 5 · Read in context →

Better Collective (BETCO)

The collision is with Sportradar's Marketing & Media Services (ad:s) rather than its data business: Better Collective monetises owned sports audiences and first-party data to acquire and retarget bettors for sportsbooks, through affiliation, paid media and its AdVantage/FanReach adtech stack. It is the same buyer, the same operator marketing budget, and — as Genius Sports' Legend acquisition shows — the same audience-plus-intent layer both data suppliers are moving toward.

p. 5 — Better Collective's own audience-scale disclosure: 112m+ monthly unique users, 450m+ monthly sessions and 2.7bn+ monthly page views across its owned brands, the first-party data base it markets to sportsbooks and advertisers. · Open source page →

How Better Collective defines its own market and revenue model — performance-based sports betting affiliation plus advertising and paid media — the operator acquisition-marketing spend Sportradar's ad:s business also competes for.

2025 Annual Report — We are a global digital sports media group: At the intersection of sports media and sports betting, connecting highly engaged audiences with leading sportsbooks and brands through our trusted brands and products. […] We build scalable sports media brands, products, and platforms, combining content technology, and performance marketing to engage and retain valuable audiences. […] Primarily driven by sports betting affiliation through performance-based revenue share models, complemented by advertising, subscriptions, paid media, and partnerships

p. 6 · Read in context →

Better Collective's stated read on prediction markets as an addressable-market expansion rather than a threat — the same conclusion Genius Sports and Sportradar's other peers reached in the 2025–26 reporting cycle.

2025 Annual Report — Co-CEO & Chair Letter: Prediction markets introduce a new product format and attract incremental user segments, while overlapping meaningfully with our existing sports and sports betting audience. […] Our scalable publishing network and paid media capabilities enable us to work seamlessly with all relevant players in the ecosystem.

p. 11 · Read in context →

BetMakers Technology Group (BET)

The narrowest but most literal overlap: a B2B supplier of racing data, form and content, fixed-odds pricing and race streaming to wagering operators — the horse-racing content and pricing niche within Sportradar's betting-services portfolio. Its customer list (bet365, PA Betting Services, GiG, PMU) is drawn from the same operator base, and it sells its pricing product into Kambi's sportsbook. Featured on racing/wagering technology only; its Global Tote business is out of scope.

BetMakers' self-description of its B2B racing and betting technology footprint — the racing data, content and pricing layer that overlaps Sportradar's racing offering.

FY2024 Annual Report — Racing Enhanced: BetMakers Technology Group (ASX:BET) is a leading international provider of B2B technology products with a global footprint that spans the world's major racing and betting markets. Our technology and service solutions enhance betting on racing at critical points along the life cycle for fixed odds and pari-mutuel wagering, unlocking new revenue streams, expanding markets, and enhancing user experience.

p. 5 · Read in context →

BetMakers' stated FY2024 deal list — race streaming, racing content distribution and a fixed-odds pricing product sold into another Sportradar peer's sportsbook — showing where its wins land in the same operator base.

Jake Henson, Chief Executive Officer: In FY24 we were pleased to enter into a new arrangement with PA Betting Services to launch The AdVantage Platform, a turn-key B2B race streaming and wagering platform for wagering operators. We also signed market access and content agreements with bet365 relating to the US states of New Jersey and Colorado, a new contract to deliver racebook services on GiG's sportsbook platform SportX, a new contract to deliver our newly revamped Price Manager fixed odds solution to Kambi's sportsbook […]

p. 8 · Read in context →

Competitors

Genius Sports (GENI)

Kambi Group (KAMBI)

Better Collective (BETCO)

BetMakers Technology Group (BET)

More peer documents